Since 2010, Instagram has proved itself to be best growing social media platform around! Provides a user base of around 300 million and of which may be set to rise further. So why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, buy instagram likes stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it may be. Instagram now has more sway over all its users who will present been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation doing this is the grounds for Instagram’s sudden demand.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly employed daily, this makes for a loyal and highly active member list.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social website. With high usage, there will surely be increased interest in advertising on your app. However, competition always be ripe and businesses may have to find creative approaches to out compete their rivals in the visual regarding social film.
How are you able to use it for Marketing communications?
Of course, if you would like to to use this to promote your company product, your decide one must consider how. This is a visual platform thus products are developing general in order to market that services. But services are not impossible to promote on the app, finding exciting for you to bring alive your service will catch the eye of the Instagram worker.
Hashtags are frequently used on Instagram and finding in on trends or even starting your own is a sure method to engage an audience, from a similar strategy Twitter. However, one should be careful to accommodate the hashtag to the visual content you provide, so it isn’t as simple as conserve money that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract eyes.
Finally, Instagram stories would definitely be a great to be able to personally engage your audience, lasting only 24 plenty of. Stories should be used to keep customers updated daily on your online and reveal behind the scenes content to make the user believe they are part of the company.
Instagram can be used to push almost anything, with a resourceful mind alongside committed team, you can create quite the excitement around your brand!
With a young, educated audience using the app their very own mobiles daily, one may only predict sustained growth and loyalty by reviewing the users. There will be increasing opportunity to use this app for business purposes and also the advice on this writer is always to get in while its spicy! It will only grow so fall into the sector before it gets even more crowded.